Joe Deeba

I work at the intersection of fashion, creative production, and operations. With experience managing an emerging fashion brand, I have led collection launches, coordinated international retail relationships, and overseen production from concept to delivery. I also produce and manage photoshoots and campaigns, collaborating closely with creatives to translate concepts into cohesive visual narratives. My approach focuses on transforming creative ideas into structured, executable projects by connecting designers, manufacturers, and partners across different markets.

What I DoCreative production & shoot management
Production management (producer / PM roles)
Fashion collection development and pricing
Fashion shoots & campaign coordination
Brand consulting & development
Connecting brands with creatives and collaborators

PROJECTS & WORK

amer

General Managementamer is a Beirut-based Lebanese fashion house by Ahmed Amer, blending Levantine embroidery, modern simplicity, and modest design. • Manage international orders, including coordinating with high-end retailers (e.g., Harrods, Harvey Nichols Kuwait, Harvey Nichols Riyadh)
• Led and spearheaded the sales campaigns and launch of the Fall/Winter and Spring\Summer collections, focusing on retail and
concept stores in the Gulf region
• Work closely with creatives for brand books, Look books, campaigns, and photography shoots and packaging
• Manage daily administrative tasks, including sales coordination and budget tracking, while overseeing production logistics, supplier
relationships, and financial management for collections to ensure alignment with ethical and sustainable practices.
• Collaborated with Maison Pyramide Showroom, Paris to boost brand visibility and recognition.

Gucci x DAZED MENA

Project Lead

Led the Gucci campaign shoot in collaboration with Fifteen O Five Production House in Beirut for Issue 02 of DAZED MENA.Worked closely with the executive producer on budget oversight, directed casting, and managed the project end-to-end to ensure a refined and cohesive execution.

Fifteen O Five

Production Manager

Nassif Zeytoun Visualizers
Oversaw shoot coordination, logistics, and on-set execution for four visualizers: Gamar Gamar, Baketni Ya Leil, Enti W Bass, and Mazaela.

Soniare

Wedding Coordinator

• Oversaw the wedding timeline, managing event flow, and ensuring management satisfaction.
• Coordinated with vendors and assisting with setup to align with the creative’s vision.
• Provided on-the-spot support for the wedding party and handling any last-minute complications.

Skills
• Fashion Management: brand development, sales campaigns, production management, international logistics
• Effective Communication & Leadership: Skilled at conveying complex ideas clearly, building positive relationships,
and leading teams with strong decision-making and time management abilities.
• Analytical & High-Pressure Adaptability: Demonstrates critical thinking and resilience, excelling in fast-paced
environments and effectively managing multiple responsibilities.
• E-commerce & Shopify Expertise: Proficient in setting up and managing Shopify accounts, with experience in e-
commerce integration and platform optimization.
• Languages: Arabic (Native), English (Professional), French (Basic)

Education:Bachelor of Engineering: Civil Engineering | Lebanese American University | Byblos, Lebanon
• Vice President & Board Director | American Society of Civil Engineers: L.A.U. Student Chapter
• Managed webinars and seminars with local and international speakers
• Handled social media and student onboarding